Legacy Kidz
“Designing a welcoming and inspiring space for the youth to grow.”
@visitlegacy.church
Date | August–October 2024
Client | Legacy Church
Contributions | Branding, Physical media
Showcase
Process
Research
Being in contact with leadership at Legacy Church, I was tasked with re-branding their youth program, Legacy Kidz. The goal was to give the youth groups at the church something exciting and that would make them feel excited and happy coming to the church, while adhering to the existing brand guidelines for the church. Building an understanding on youth focused branding was new territory for myself. Alongside the brand guidelines, gathering details about the leaderships inspirations for the project was the foundation I needed to build off of.
To match the aesthetic and the vision the leadership wanted to build towards – I choose to research and align with a more minimalist style while also trying to bring in more fun elements.
Brand Development
Drawing inspiration from my own personal experiences with youth church groups, I started to ideate with color in mind. I wanted to have the type to be bold enough that so that the kids could color treat it like it was a coloring book. Having 3 different variations, gave leadership options to consider but they ultimately moved forward with the more blocky shape as it fit the aesthetic of the over branding better. I also made an alternative badge mainly meant to be used a sticker for for a coloring book. I wanted the logo to be engaging to the audience, while providing a colorful experience.Sketches & Drafts
Final Logo and Patterns